Haunting campaign for WWF, by photoshopping graffiti (something we are used to seeing in cities, towns and even villages) onto animals that are intrinsically wild and free demonstrates a metaphor for the destruction and degradation of humanity on the planet. Having been to Zambia last summer and Tanzania the summer before and going on safari on both, I was struck by how wild and brutal the wilderness can be.
On one particular instance, we were out in the bush with our driver when we got too close to an elephant and it spooked and started to advance on our jeep, swinging its trunk in a menacing manner, until our driver revved the engine to scare it off.
If anyone has seen Gordon Buchanan’s BBC documentary ‘The Polar Bear Family and Me’, then you will have seen the perspex cage in which he filmed from be attacked by a hungry female for 40 minutes.
In conclusion these are not peaceful or friendly creatures.
The beauty of this campaign is that Ogilvy have turned this around and placed something that we see as damaging (graffiti) on top of these creatures, showing them as vulnerable and prompting us to look at the images and think ‘what a shame’ and ‘how could we let this happen?
So I love pieces that can be used as an interactive yet striking piece and these gorillas, by creative agency 365, fit the bill. Created for Bristol Zoo’s 175th birthday, sixty sculptures were erected and Ged Palmer (http://gedpalmer.com) was commissioned to design hand-drawn typography to cover the gorillas, producing a striking visual but also explaining the plight of these creatures in relation to their being hunted for bushmeat in Africa.
Located in Bristol city centre, the sculptures were initially covered in a heat-sensitive black paint which the agency poured a set amount of hot water over, to start off the interactive event. Observers could then use their body heat to reveal the rest of the lettering on the sculpture.
Paul Schneggenburger, a German photographer, has used this question as a basis for this project, he wonders “Is it a sleeping just next to each other, each on his own, or is there a sharing of certain places or emotions? Is it a nocturnal lovers’ dance, maybe a kind of unaware performed tenderness, or does one turn their back on each other?”
This series of photos, The Sleep of the Beloved, he uses long exposure photography to photograph sleeping couples between midnight and 6am. These are hauntingly beautiful, intimate, almost fairytale-like in their soft qualities; although I’m no photography expert (I love taking photos but haven’t investigated going much further playing around a bit on Photoshop), I can appreciate the beauty and romance of this concept and will definitely be checking out his website at http://www.schneggenburger.at.
This is the upgrading of a slightly less focused tumblr to a full-on design and culture blog.
I’m not going to say it’ll all be about design, I have an interest in literature and cultural matters which, in my experience, can have a huge influence on your work. At the end of the day, everything you see is something that could be inspiring to your work, or someone else’s, in the future. So this, in a way, is a visual diary of stuff that interests me…
That’s all for now,